diff --git a/32.md b/32.md
index 858e6371..dd2f50ca 100644
--- a/32.md
+++ b/32.md
@@ -30,8 +30,10 @@ Label Tag
 
 This NIP introduces a new tag `l` which denotes a label, and a new `L` tag which denotes a label namespace. A label MUST include a mark matching an `L` tag. `L` tags refer to a tag type within nostr, or a nomenclature external to nostr defined either formally or by convention. Any string can be a namespace, but publishers SHOULD ensure they are unambiguous by using a well-defined ISO standard or reverse domain name notation. Some examples:
 
+Namespaces starting with `#` indicate that the label target should be associated with the label's value. This is a way of attaching standard nostr tags to events, pubkeys, relays, urls, etc.
+
 - `["l", "footstr", "#t"]` - the publisher thinks the given entity should have the `footstr` topic applied.
-- `["l", "<pubkey>", "#p"]` - the publisher things the given entity should be tagged with with `<pubkey>`
+- `["l", "<pubkey>", "#p"]` - the publisher thinks the given entity is related to `<pubkey>`
 - `["l", "D005528", "MeSH"]` - ["Foot"](https://meshb.nlm.nih.gov/record/ui?ui=D005528) from NIH's Medical Subject Headings vocabulary
 - `["l", "3173435", "GeoNames"]` - [Milan, Italy](https://www.geonames.org/3173435/milan.html) using the GeoNames coding system
 - `["l", "IT-MI", "ISO-3166-2"]` - Milano, Italy using ISO 3166-2.
@@ -170,3 +172,17 @@ this spec provides for overlaying structured metadata on top of nostr.
   ...
 }
 ```
+
+Publishers can self-label by adding `l` tags to their own non-1985 events.
+
+```json
+{
+  "kind": 1,
+  "tags": [
+    ["L", "social.nos.ontology"],
+    ["l", "IL-frd", "social.nos.ontology"]
+  ],
+  "content": "Send me 100 sats and I'll send you 200 back",
+  ...
+}
+```