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# NIP-100
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## NOSTR Decentralized Advertising Network (NOSTR-DAN)
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-------------------
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`draf` `optional`
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This NIP defines the `kind:20100`: a parameterized event dispatched to a listener or pool of listeners to offer space for advertising,
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a listener can answer accepting the offer and contracting the space.
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## Motivation
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-------------------
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Most of the digital social networks are based on data-driven advertising, then NOSTR-based applications can also
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take competitive advantages learning it from industry to improve earnings in the NOSTR ecossystem.
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## Problem
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-------------------
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Using the centralized adversting networking is staying in hand of the big companies.
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## Solution
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-------------------
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The implementation of the NOSTR Decentralized Advertising Network (NOSTR-DAN) allows the NOSTR-based applications
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implement features to display ads to the users and distribute ads to the pool of partners.
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## Competitive Advantages for Stakeholders
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-------------------
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| stakeholder | advantage |
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| ----------- | ----------|
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| investors and entrepreuners | profitable feature |
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| content creators | profitable feature |
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| tech professionals | new profitable industry, new NOSTR-jobs |
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## Properties
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| Property | Help |
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| ---------| ---------|
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|`action` | `start-offer`, `assign-offer`, `paid`, `cancel-offer`|
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| `offer` | offer identity {`pubkey`, `created_at`, `created_at`, `expires_at`, `tags`, `description`}|
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| `schema` | Accepted data schemas for the ad be displayed (example: https://schema.org/LocalBusiness), each pool can define your own custom schema |
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| `schemaName` | What schema is being used to structure the ad |
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|`cluster`| Marketing parameters about the audience cluster that will see the ad |
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| `transaction`| Conditions to contract and pay the offer |
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| `whitelist` | List of wallets that can contract and pay for this offer |
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| `bannedlist` | List of wallets that CANNOT contract this offer |
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## Schemas
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The concept of schema is based on the https://schema.org/LocalBusiness to offer more freedom to pools and communities decide how to delivery your ads, because ads can have custom properties according to the industry and products/services evolutions.
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## Example of usage
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- The client dispatch the event to the pool offering space to advertisers
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- The listeners (advertisers) understand the event and decide if contract or not the space
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### Dispatched Event (Request Body)
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The application send an event offering space to advertisers
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```json
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{
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"kind": 20100,
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"action": "start-offer",
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"schema": [env.POOL.SCHEMA],
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"offer": {
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"pubkey": env.MYPUBKEY,
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"created_at": 1704012878,
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"expires_at": 1704016478,
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"tag": env.TAG,
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"description": "Announce your ecommerce on www.example.com"
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},
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"cluster":
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{
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"userAgent": env.WEBBROWSER.DESKTOP.[FIREFOX | CHROME | EDGE | ...],
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"country": env.COUNTRY,
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},
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"transaction":
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{
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"paymentModel": "prepaid",
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"price":
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{
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"btc": {
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"min": 0.0001
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},
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"eth": {
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"min": 0.001
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}
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},
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"conditions":
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{
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"maxViews": 100,
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"maxHours": 24,
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"formats": ["image/png,jpg,gif", "text/html,plain", ...]
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...another properties about the conditions (specified by Schema)
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}
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},
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"whitelist":[env.LISTERNER.wallet.address],
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"bannedlist":[env.LISTERNER.wallet.wallet.address]
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}
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```
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### Listener contracted the space to display ad
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The advertiser (listener) decided to contract the space to display the ad,
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then answer with:
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```json
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{
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"kind": 20100,
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"action": "assign-offer",
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"assign_at": "1704012879",
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"cancel_at": "1704012880",
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"offer": {
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"pubkey": env.PUBKEY,
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"created_at": 1704012878,
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"expires_at": 1704016478,
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"tag": env.TAG
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},
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"transaction": {
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"currency": "btc",
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"amount": 0.0001,
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"wallet": env.MYWALLET.address
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},
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"schema":{
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"schemaName": env.POOL.SCHEMA,
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"properties": {
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"format": "text/html",
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"content": "",
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...custom community schema of properties (specified by Schema)
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}
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}
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}
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```
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### Client accepts contract and answer with wallet
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```json
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{
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"kind": 20100,
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"action": "assign-offer",
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"assign_at": "1704012879",
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"cancel_at": "1704012880",
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"offer": {
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"pubkey": env.PUBKEY,
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"created_at": 1704012878,
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"expires_at": 1704016478,
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"tag": env.TAG
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},
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"transaction": {
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"wallet": env.MYWALLET.address
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},
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}
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```
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### Listener (Advertiser) announces payment
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```json
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{
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"kind": 20100,
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"action": "paid",
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"paid_at": "1704012879",
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"offer": {
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"pubkey": env.PUBKEY,
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"created_at": 1704012878,
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"expires_at": 1704016478,
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"tag": env.TAG
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},
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"transaction": {
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"wallet": env.MYWALLET.address
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},
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}
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```
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## REVIEW
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- NOSTR-DAN needs only to members to work:
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- The client that offers spaces to the advertisers
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- The listeners (advertisers) that contract the spaces to advertise
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- NOSTR-DAN community can create custom schemas for your ads, allowing the dynamic communication required by competitive industries and unpredictable market changes
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- Members of the NOSTR-DAN can apply the whitelist and bannedlist to filter ads
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